Roberta Roller Rabbit Hosts Grand Opening Celebration for Its Atlanta Flagship Store
On Thursday, November 19, 2015, more than 100 guests celebrated the grand opening of Roberta Roller Rabbit's Atlanta flagship store in the Westside Provisions District during a private cocktail and shopping soiree that benefited The Atlanta Opera. Partygoers sipped on bubbly and signature cocktails from Cathead Vodka and enjoyed delicious bites from neighboring restaurant JCT. Kitchen & Bar as they explored the beautiful store featuring travel-inspired leisurewear, accessories and home goods with a magical touch. The coveted brand’s founder Roberta Freymann flew in for the occasion and mix and mingled with guests as she walked shoppers through the collection.
Inspired by a children’s fable of a magical rabbit that Roberta found on a piece of fabric during her time in India, Roberta Roller Rabbit’s first Georgia location is a 1,400-square foot store that features windows on all sides and hand-drawn stencil art by renowned artists Lisa Wassong and Dominique Lange. Their work, which is ethnically inspired and whimsical, is present in all Roberta Roller Rabbit stores. Upon entering the store, partygoers were immersed in a delightful world of colors, prints and textures. Like at all its locations, the Atlanta store offers a range of hand block printed pieces created and produced by Roberta with artisans in India. Graphic and floral prints are named after characters in Roberta’s life. Other wildly popular prints include monkeys, elephants and fish, which capture Roberta’s love for children and complete the signature whimsical spirit that has become synonymous to the brand.
“This is the sunniest and most open of all our locations. The size gives us space to display each of our departments - women's, kids and home - in the best possible way. We are excited that the store reflects not only our brand, but our surroundings as well,” says Christina Panos, marketing chief for Roberta Roller Rabbit.
“We love the architecture of Westside Provisions District and are big fans of our neighbors. We think this location is a wonderful meeting spot and will become a destination for all different demographics as it continues its expansion,” adds Panos.