Donations and attention has faded from Lou Gehrig’s disease as the social buzz from the ALS Ice Bucket Challenge has ended, but Must Jewelry commits to continue to make a difference through a brand-new Ice Bucket themed line using their finest silver, gold and diamonds. Twenty percent of all sales go directly to the ALS Association, which is more than 65% of profits. The Ice Bucket line retails for $125. Must Jewelry is a modern and trendy, yet classic and timeless jewelry company. From manufacturing their own diamonds to the implementation into actual jewelry, the process starts in the mine and ends on the consumer’s finger. Each piece is hands on polished to perfection. The pieces range from $125 to $150,000. For more information, please visit www.mustdiamonds.com.